Transforming Data into Insights



Who we are

Nulitics is an Analytics company located in Central Florida providing web, social, and retail analytics services to small businesses, start-ups, freelancers, and non-profit organizations. Nulitics possesses multiple analytics software licenses and tailors the implementation of analytics software on the particular needs of its clients.

What we believe

Nulitics possesses a philosophy centered on making sense. Small businesses are gaining tremendous value from insight. We believe that through providing businesses with the tools they need to gain process, marketing, and sales insights, they will be capable of focusing on growth by implementing smarter actionable strategies.

Our approach

Nulitics begins the process by identifying where a client is and gaining an understanding of where the client wants to go. Analytics is a complicated topic, and we strive to make the process as simple as possible. Our current clients have stated that our fact-finding and consultation sessions have been extremely insightful. Prior to even implementing solutions, many of our clients have been capable of making valuable changes to achieve their goals.

Meet Our Leadership Team


Mike Felix
Lead Technology Strategist/Co-Founder
As the Lead Technology Strategist, Michael Felix focuses on investigating innovative and pragmatic solutions for small businesses through analytics. Mike possesses years of experience in evaluating and executing Small Business Innovative Research ventures that have taken small businesses into more mature commercialization spaces. His involvement within not-for-profit organizations has also provided him with a wealth of knowledge in developing outreach initiatives, strategic partnerships, and venture/sponsorship funding.
Amir Rashid
Lead Business Development Specialist/Co-Founder
As the Lead Business Development Specialist, Amir Rashid focuses on various ways of increasing the interaction and exchange between NuLitics and the Small Business community. Amir has a significant amount of business consulting experience within the hospitality industry and has experience in developing small businesses in the academic for profit market. Amir has researched and executed paralleling industry best practices that, if applied correctly, can guarantee success for many business models.

Our skills

Web Analytics
Social Integration/Analytics
Retail Analytics
Search Engine Optimization
Online Performance Optimization


Nulitics provides web, mobile, and retail analytics implementation and consultation for small businesses, start-ups, freelancers, and non-profit organizations. The insights provided by our tools enable organizations to make better decisions, implement smarter approaches towards driving more business and creates a data-centric leadership models.

Web Analytics

Web usage reporting
Usage Analytics
Search Engine Optimization

Social Analytics

Social Media Integration
Social Marketing Analytics
Campaign Assessment

Retail Analytics

In-Store Tracking
Merchandising Analytics
Customer Relationship Management

Business Consulting

Marketing Consulting
Sales Process Consulting

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views.

i. Visitor Behavior
ii. Website Performance Measurement
iii. Marketing Campaign Measurement
iv. Heat Maps

Retail Analytics

Retail Analytics is the measurement, collection, analysis and reporting of in-store data in order to optimize Conversion rates, Staffing, Shopper Engagement, Sales, and Point of Sales operations. Retail analytics provides store owners and managers with key insights that would otherwise be easily overlooked due to key indicators that require the analysis of underlying and derived data.

The Process

Identify Needs

Our team captures all necessary requirements based on thorough fact-finding sessions

Aligning expectations

After the requirements and needs are identified, we will propose solutions that meet the expectations of our clients.


Once all is agreed upon, we get to work!


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Where we are